YouTube Tightens Rules For Brand-Sponsored Videos
YouTube hadn"t responded to an email from Marketing Land when this post was published. YouTube policies have long required producers to indicate that a video includes a paid product placement. That"s done via a check box in the monetization section of …
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Top Ten Most Viewed Video Ads on YouTube: February 2015
The chart highlights the fact that viewers continued to watch and engage with Super Bowl ads long after the big game was over, which confirms the video platform"s ability to provide longevity to brands after major tentpole events. In fact, 7 of the top …
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How the NHL is taking content-based marketing and partnering beyond video
TORONTO – If you want to get Canadians to attend a morning keynote on the second day of a conference, make it about hockey. Canada"s national sport was front and centre for the opening keynote on day two of the Dx3 digital marketing conference, and …
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