Five reasons your social media strategy stinks

Five reasons your social media strategy stinks
One of the key shifts businesses need to make is to treat social media more like traditional PR. This can be illustrated with an example: an author who writes Roman historical fiction. We were asked by the author"s publisher to assist in increasing …
Read more on The Guardian

Digital Tracking: Social Media NOS Fuels Furious 7 Box Office
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend"s new …
Read more on Variety

How to get value from the firehose of social media
Got me to thinking that like many folks I don"t relax and slow down enough to garner the value I can recieve from my social media. Media in years past has been the television, newspapers, the radio and magazines. Today, media for most of us is each other.
Read more on Real Lawyers Have Blogs (blog)

Five reasons your social media strategy stinks