In B2B, lead generation is about quality
Improving lead quality was cited by 70% of surveyed marketers as the most important lead generation objective with increasing number of leads trailing both quality and increasing revenue. Other report findings include email marketing being cited as the …
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5 Lead Generation Benchmarks to Track in 2015
For most inbound campaigns, success is measured by the number and quality of leads generated. With extensive persona development and building out a buyer"s journey, marketers can start to identify high-priority leads and begin forecasting lead …
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In B2B, lead generation is about quality
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