Email outdoes the cellular phone for online workers

The first thing I do every early morning is check my email and I monitor it continuously throughout the day by methods of a turn up that shows me what’s rolling in as I work.

That sounds obsessive, I know. And performance specialists state it’s bad. I shouldn’t do either of those 2 things however … you understand … email is your lifeline when you work from another location. But remote workers aren’t the only ones who routinely utilize the internet.

Pew Research says that 94 % of job holders make use of the internet for work. That’s everybody from the CEO at a big tech business to the sole owner soap maker. They utilize the web for research, for getting, for offering their own items, for bookkeeping, recruiting and they all use it to keep it touch through email.

As a matter of reality, the folks in this research study stated that e-mail was the most crucial tool (61 %). Web was a close 2nd with 54 %, though I ‘d suggest that the majority of people wouldn’t have email at all if they didn’t have internet … Phones were pretty far down on the list with landlines beating smart phones 35 % to 24 %. I hear that. I enjoy my cellular phone but it’s my last option for making business calls. Method too much “can you hear me now” especially because cellphones encourage celebrations to make calls from busy cafe and cars.

Social sites just squeaked on to the list of crucial tools with only 4 %. Social networks like LinkedIn, Twitter and Facebook can be good tools for networking, branding and marketing however for the average worker, they’re nothing however a time suck.

Obviously, Facebook isn’t the only black hole on the internet. Come by Amazon for a 2nd and suddenly you have actually lost a half hour. And the email everybody enjoys so much can lead to more lost minutes.

But employees aren’t stressed. 46 % say that access to the internet makes them feel more productive. (Note, they stated they “feel” more productive, not that they “are” more productive.)

Workers informed Pew that email, web and mobile phones have …

• 51 % of internet-using employees state that innovation has broadened the variety of people they communicate with exterior of their company.


• 39 % said it gives them more flexibility in the hours they work.


• 35 % said it increased the amount of hours they work (and I’m not sure if that’s a good idea or a bad thing.)

The takeaway here is for all you B2B marketers: email is still your friend. You can call. You can publish on Facebook. But if you wish to reach your consumer, send them a targeted, well-crafted e-mail.

Marketing Pilgrim

Email outdoes the cellular phone for online workers