With all the discussion surrounding exactly what’s not working quite too in SEO– from SSL file encryption, to panda, penguin and humming bird updates. I desired to focus our interest to exactly what’s truly working for us and hence the SEOs Silver Linings Playbook!
I would love to talk about a number of innovative SEO strategies and analysis– that work.
Advanced SEO interlinking
Acquiring high authority connect to your website and developing domain stamina is excellent but how can you efficiently leverage the strength of your internal pages to more increase pages that don’t rank too. That’s where advanced SEO interlinking is available in to play.
Determine internal connecting prospects
The very first action is determining your high authority pages. There are multiple ways of doing this but I choose SEOMoz or Ahrefs.
Using SEOMoz:
Export all the pages from the “Top Pages” tab– these are pages that have the greatest page authority.
Utilizing Ahref:
This approach needs a lot more actions however it also offers a lot more information:
Extract all the backlinks for your root domain into a stand out file.
Usage pivot tables to examine leading linked pages.
To go one action even more, you might merge both Ahrefs and SEOMoz information to provide one giant list of top pages on your website (do not forget to remove the duplicates though!)
Analyze keywords with the material
So now we have pages that we ‘d want to connect from. Next we desire to identify keywords and landing pages that we ‘d wish to connect to from these top pages. Produce a list of your high top priority keywords that you ‘d want to see increase in ranks. SearchMetrics is a fantastic tool to assist you recognize keywords that are currently not ranking in the leading 10.
Lets presume we want to help drive up the link equity for some of these pages and keywords. We run these keywords as filters utilizing Shouting Frog (another favorite!) to assist determine if these keywords pointed out anywhere in our Leading pages list.
Screaming Frog then amazingly spits out pages that have these keywords pointed out in them. We can then make use of these pages for interlining to our favored keyword/landing pages. Quick Note: Make certain you do not overdo the interlinking, utilize some longer tail variations of the targeted keywords.
Semantic Sitemaps
Creating semantic sitemaps is extremely useful when it concerns getting a much better understanding of your site and how search engines crawl/perceive it.
Instead of developing one huge sitemap with all the URLs, its more effective to break out the URLs in to classifications that are similar to your website. This assists you assess which area of the site is being better indexed as compared to other sections of the site.
If we take Allrecipies as an example– we ‘d wish to create a sitemap that mirrors the websites taxonomy.
If the site were structured well, with clear folders that sector each of the categories– producing these XML sitemaps would be a lot much easier. Nevertheless, if its not then its more of a manual procedure. At the end, you ‘d desire to be able to view each of the sectors that have actually been created making use of Google Web designer or Bing Webmaster tools to provide you a conclusive picture of how these sections are being crawled
Here’s an example of what a semantic sitemap would appear like– In the example above, we see that certain sitemaps (home-décor. xml)have a low indexation rate. This data helps us examine further which categories and sections of our site might not be driving traffic due to poor indexation by Google. Social Material Marketing No SEO playbook is complete without a strategy around material marketing! Social signals
do help in increasing ranks. At AdLift we have actually done a number of tests on the impact of social links and SEO that hat proved that these assistance in increasing page authority and in turn rankings. This certain case research discusses how social links increased ranks for keywords
quicker that keywords without the
social links. Nevertheless, just as you require a strong material marketing strategy you also require a strong social marketing network to assist drive that effort. Synergizing efforts between your content marketing and social media team is a terrific first start! I hope this post worked – If you have any questions, please let me understand in the comments! About the Author An alum from Columbia University, Prashant Puri has over One Decade of digital marketing experience in constructing sites into multi-million dollar business. Prashant Puri presently runs AdLift – a niche Bay Area SEO Business concentrated on providing digital marketing ROI. Prior to AdLift, Prashant was Head of Global Marketing at eBay’s window shopping arm where he contributed in developing their footprint throughout 5 countries. Before that, Prashant served at Yahoo! where he worked on cutting edge innovations that focused on driving synergies between – search and display. Being an industry veteran he’s invited marketing conferences around the globe, consisting of SMX, SES and Pubcon and as a specialist in search marketing, supported numerous search marketing journals consisting of Presence, Site Magazine and Internet search engine Journal. You can follow him on twitter @puriprashant Marketing Pilgrim
to speak at many digital
The 2014 SEOs Silver Linings Playbook
