January 5, 2016
Still from Lancome’s vacation countdown
The 2015 holidays marked a turning point in the history of mobile marketing with more projects and buying conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons discovered, left-field surprises and finest practice for 2016.
Retailers, brands and marketers utilized mobile marketing and marketing projects and programs to drive sales to shops, mobile destinations or online. Certainly, major online marketers pulled out all the stops– SMS, QR codes, banner ads, rich media, search, geotargeted efforts, mobile Web, apps, promos, rate comparison, video games and video– to draw in holiday-oriented customers on mobile.
So how did online marketers, retailers, brands, firms and publishers target consumers in the 2015 holiday season with their mobile marketing efforts? Exactly what would they not do again and exactly what would they restart? What surprised them most?
Subject
Vacation mobile marketing wrap-up: What worked, what didn’t and lessons learned
Date and time
Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET
Themes
What was the greatest surprise this past vacation season for mobile advertising and marketing?
Exactly what did sellers and online marketers solve with mobile marketing in the 2015 holidays?
Sellers and brands that made the most of mobile during the holiday
Popular holiday mobile marketing strategies to drive mobile commerce sales. Techniques and channels that work and do not work
The function of showrooming and cost comparison this holiday season
Lessons gained from 2015
Best-practice suggestions
Panelists
Sheryl Kingstone, researcher director, 451 Research study
Joe Gizzi, senior strategy director at Meredith Xcelerated Marketing
Jeremy Lockhorn, emerging media and advancement, Razorfish
Moderator
Chantal Tode, senior editor, Mobile Online marketer
Attendees can request a copy of the webinar deck
Mobile Online marketer Homepage Feed
Webinar: Holiday mobile marketing recap: Exactly what worked, what didn"t and lessons found out
