FTC to host workshop on online lead generation

FTC to host workshop on online lead generation

The FTC has increasingly focused its attention on the online lead generation industry by bringing enforcement actions against payday loan lead generators (lead generators alleged to have engaged in advertising that lacked disclosures required by the …
Read more on Lexology (registration)

Employee Spotlight: Meet Jordan, Senior Lead Gen

Jordan Acevedo admits there were several times in the beginning of his Brafton career when he questioned if a sales path was going to work out for him. Brafton"s lead gen department is responsible for opening conversations with marketers in industries …
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Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking

In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don"t inquire about the actual role of video in the B2B sales and marketing food chain …
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FTC to host workshop on online lead generation

Consumer financial products will be focus of FTC workshop on lead generation

Consumer financial products will be focus of FTC workshop on lead generation

The FTC is not the only federal enforcement agency focused on lead generation activity by consumer financial services providers. The Consumer Financial Protection Bureau (CFPB) also has been focused on advertising and marketing of student loans, …
Read more on Lexology (registration)

Sterling Payment Technologies Launches Lead Generation Website For The POS …

Sterling Payment Technologies, a national payment processor and provider of payment solutions to the reseller community, recently launched a lead generation website called ShopPOS.com. Sterling worked with industry leaders and POS partners to develop …
Read more on Business Solutions Magazine

Consumer financial products will be focus of FTC workshop on lead generation