Friday, January 1, 2016
Urban Beard Campaign: Artisan
Urban Beard and ad agency Mass Minority from Toronto have released this amusing commercial.
The area promotes the very hipster thing– a metropolitan beard. And what specifies hipster is that whatever they represent looks real, but actually is fake. So similar to a hipster guy with a beard– you would expect him to understand ways to follow his instincts and make a furniture from a piece of wood. Yeah, right.
View– discover.
Credits
Company: Mass Minority, Toronto, Canada
Creative Director: Brett Channer
Art Director: Sean Frewer
Copywriter: Cassi Kaplan
Director of Photography: Maya Bankovic
Editor: Sean Frewer
Production Supervisor: Jennifer Bertling
Executive Manufacturer: Jason Kennedy
- Next Post: Ditzo Commercial: Sheep Wins →
Urban Beard Campaign: Artisan
Thursday, December 31, 2015
How marketers lost out on native video money making in 2015
By Brielle Jaekel
December 31, 2015
Twitter’s native video
While 2015 might have been a huge year for the variety of eyeballs on native video, especially with Facebook, marketers that leveraged short-form fizzled by not precisely monetizing this year.
With the rise of short-form native video on Facebook and Twitter drawing in a large audience of consumers interested in engaging with it, marketers are attempting to execute tactics made use of on long-form platforms such as YouTube and Hulu, but the strategy just does not work here. Marketers have to concentrate on approaches in engaging with users away from the typical interruption ad on this brief medium.
“Money making of short kind video was the losing gamer in 2015,” stated Paul Berry, creator and CEO of RebelMouse. “Everything in that world got murkier and more confusing in 2015.
“The typical monetization tricks on video that have been mastered in YouTube, Hulu design environments like pre-roll, engagement systems, and so on are never ever going to operate in the Facebook and very short-form world,” he said. “A great deal of companies are producing material under the Facebook Zero idea of no natural, which misses the photo of how promoted material should work on Facebook.
“Media business have uncertain guidelines today for promoted content and monetization of that content from their own natural reach. Facebook will now require to take on promoted posts from media business, promoted Instantaneous Articles etc to make monetizing on dispersed reasonable and clear.”
Wins and losses
The large number of views for native video removed this past year, with customers flocking to various social media platforms for short video material while on mobile. Mobile has actually skyrocketed this format of video, as these gadgets promote a much shorter and more pertinent user experience.
Publishers such as Buzzfeed have taken advantage of Twitter and facebook with native video that users are thrilled to engage with and watch. This format of video requires entirely different advancement, with the shorter and more engaging the story, the better.
“We have never seen material reach audience at the scale and speed that we witnessed in 2015,” Mr. Berry said. “Facebook flexed major muscles training device discovering to video views, but more notably, the actual users and audiences are truly taking pleasure in and engaging with it.
“Benefiting from that chance required an absolutely different approach to video production and a new format to story informing that really did not exist at scale like it does now,” he said. “The Dodo, BuzzFeed, Now This are all outstanding examples of break through successes with huge new audience reach in the ideal native video format.”
Look ahead
Next year, social networks feeds are likely to be focused more mainly on video with still images falling to the wayside. Advertisers and publishers are most likely to develop better practices with higher quality to better link with consumers through this popular medium.
Facebook’s Instant Articles provide a big chance to create an enhanced video experience, with a greater story and more comprehensive reach.
“Still images in the feed will become the exception rather then the rule,” Mr. Berry stated. “We will see lovely integrations into Instantaneous Articles that give more story and depth to a video and a dispersed property. And probably most notably, a clear roadmap to monetizing through promoted videos and posts.”
Last take
Brielle Jaekel is editorial assistant at Mobile Online marketer
Brielle Jaekel is editorial assistant on Mobile Online marketer and Mobile Commerce Daily, New York. Reach her at brielle@mobilemarketer.com.
How marketers lost out on native video money making in 2015
Email outdoes the cellular phone for online workers
That sounds obsessive, I know. And performance specialists state it’s bad. I shouldn’t do either of those 2 things however … you understand … email is your lifeline when you work from another location. But remote workers aren’t the only ones who routinely utilize the internet.
Pew Research says that 94 % of job holders make use of the internet for work. That’s everybody from the CEO at a big tech business to the sole owner soap maker. They utilize the web for research, for getting, for offering their own items, for bookkeeping, recruiting and they all use it to keep it touch through email.
As a matter of reality, the folks in this research study stated that e-mail was the most crucial tool (61 %). Web was a close 2nd with 54 %, though I ‘d suggest that the majority of people wouldn’t have email at all if they didn’t have internet … Phones were pretty far down on the list with landlines beating smart phones 35 % to 24 %. I hear that. I enjoy my cellular phone but it’s my last option for making business calls. Method too much “can you hear me now” especially because cellphones encourage celebrations to make calls from busy cafe and cars.
Social sites just squeaked on to the list of crucial tools with only 4 %. Social networks like LinkedIn, Twitter and Facebook can be good tools for networking, branding and marketing however for the average worker, they’re nothing however a time suck.
Obviously, Facebook isn’t the only black hole on the internet. Come by Amazon for a 2nd and suddenly you have actually lost a half hour. And the email everybody enjoys so much can lead to more lost minutes.
But employees aren’t stressed. 46 % say that access to the internet makes them feel more productive. (Note, they stated they “feel” more productive, not that they “are” more productive.)
Workers informed Pew that email, web and mobile phones have …
- 51 % of internet-using employees state that innovation has broadened the variety of people they communicate with exterior of their company.
- 39 % said it gives them more flexibility in the hours they work.
- 35 % said it increased the amount of hours they work (and I’m not sure if that’s a good idea or a bad thing.)
The takeaway here is for all you B2B marketers: email is still your friend. You can call. You can publish on Facebook. But if you wish to reach your consumer, send them a targeted, well-crafted e-mail.
Email outdoes the cellular phone for online workers
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