Measure Twice, Cut Once: Video Marketing Metrics You Need to Track
Not measuring your video marketing is like rowing a boat with only one paddle: Try as you might, you"re probably traveling around and around in circles. But measuring your videos willy-nilly won"t necessarily get you there any faster. Instead, use the …
Read more on The Content Standard by Skyword
President Obama"s BuzzFeed Video is Viral Marketing Gold
Here"s one way to advertise healthcare plans: get the President to make fun of himself for a BuzzFeed video. Time is running out to sign up for health insurance offered under the Affordable Care Act for 2015, so Mr. Obama turned to BuzzFeed to help him …
Read more on Wall Street Journal (blog)
Herein lies the tale of a tongue toothbrush, YouTube, and "reverse marketing"
A new Salt Lake City-based company called Molio is today launching what it says is a new approach to video marketing, backed by $ 3 million in investment. To understand its perspective, let"s first wind back to the invention of a tongue cleaner. It is …
Read more on VentureBeat
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