Quantify Objectives To Make Social Measurable

Quantify Objectives To Make Social Measurable
One of the primary barriers we encounter when talking to businesses about social media implementation is measurement. For years, web marketers have sold the virtues of web marketing via its accountability. Clicks could be tracked, conversions could be …
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This Search Engine Wants More Human Input

“We decided to target search after realizing that while search engines have developed dramatically over the last decades, not much has happened to better involve humans in the search process. The role of users in search is still at best reactive: we …
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The Latest @Snapchat Update Makes It Easier For Brands to Grow Audiences

Snapchat says this tool is unique, “because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes …
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Quantify Objectives To Make Social Measurable