FTC to host workshop on online lead generation
The FTC has increasingly focused its attention on the online lead generation industry by bringing enforcement actions against payday loan lead generators (lead generators alleged to have engaged in advertising that lacked disclosures required by the …
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Employee Spotlight: Meet Jordan, Senior Lead Gen
Jordan Acevedo admits there were several times in the beginning of his Brafton career when he questioned if a sales path was going to work out for him. Brafton"s lead gen department is responsible for opening conversations with marketers in industries …
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Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking
In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don"t inquire about the actual role of video in the B2B sales and marketing food chain …
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FTC to host workshop on online lead generation
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