Pipeline Marketing: Turning Lead Generators Into Marketing Heroes [Part 1]
Although lead generation is a huge part of marketing, it should not be the only focus. Getting thousands of people to visit your website is great, but it means nothing if they aren"t qualified or interested in your product. How many of those leads …
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Marketers: Your Sales Team Needs Leads, Not Inquiries
I then spent about half of my marketing career creating, tweaking and optimizing the demand-generation process, most recently for the world"s largest software company. In the process, I … Someone who reads 10 blogs on your website is not a lead …
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