Axe and ad agency 72andSunny from Amsterdam have launched this cool area just recently.
The video promotes Axe– a scent that offers men with confidence. The spot includes all sorts of men, with all sorts of bravado. They have swagger, which is not repulsive though, but extremely appealing rather. Simply like it suppose to be.
Enjoy the video and have an excellent laugh.
Credits
Agency: 72andSunny, Amsterdam, Netherlands
Executive Creative Director/ Copywriter: Carlo Cavallone
Imaginative Directors/ Copywriters: Laura Visco, Emiliano Trierveiler
Production Company: Division
Director: François Rousselet
Executive Producers: Peter Montgomery, Jules de Chateleux
DoP: Nicolas Loir
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Axe Commercial: Find Your Magic
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