Search online marketers of the organic kind have all however accepted that they will not see anything other than” [not provided] in their Google recommendation data. Keeping them going was that Bing and Yahoo at least shared their keyword referral data–– albeit with a significantly lower market share to pull from.
Now it appears the fat lady is heating up her voice, with news that Bing has actually increase its screening of encrypted search, possibly as a means to support Yahoo’s desire to go encrypted by Q1 of this year.
Will SEOs still be able to get keyword referral data from Bing? According to a Bing representative…
…”At this time we are still evolving our rollout of HTTPS at Bing. As we continue to establish our execution, we will keep the SEO/SEM neighborhood needs top of mind and stabilize them with customer privacy and security concerns.”
Simply puts, don’t hold your breath. We’ve seen statements like this prior to and they’re typically an effort to soothe us. What takes place next is that the information is slowly removed away up until we no more recognize we’re sitting in a boiling pot of [not supplied]
Is this part of a huge conspiracy to get business to switch from natural to paid search? Potentially, however that does not indicate all is lost. As one SEW commenter recommend:
I find Bing safe and secure search, along with Google, a means to bring both Paid and Organic search teams together in an effort to cross educate and share keyword level information.
I’ll bring the [not supplied], you bring the hotdogs, and lets sing a camp tune about how things used to be. 
R.I.P. Keyword Data?
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