“Hey, we require some links. Can you get them for us?”
“We got hit by penguin! We need you to obtain us some better links than the last firm got us.”
The more client work that gets sent my way, the more requests I see for links. Which is no huge deal, but when the site has no resources on it, much less a blog, I get an anxious jerk in my ideal eye. I suggest that could also be the caffeine getting to me, but I’m not one for stopping coffee cold turkey to discover.
How do you create the missing resources?
Just recently in an Ask the Experts: Top 3 Link Building Methods in 2013 interview I did alongside some other smart link structure peeps, I mentioned that an initial step is to use what the client currently has on their site. If they have an infographic, for example, that hasn’t been provided any interest; I think about re-launching the material. This especially works fantastic it is time-sensitive material. It can help get the link structure ball rolling. Nevertheless, if there is absolutely nothing that can be refurbished successfully, then it’s time to put on the thinking cap and figure something out.
Choosing who is accountable for developing the material (or establishing a shareable tool) is going to be a huge factor. If the customer is going to undertake this, then excellent! You can focus on working on things that you can construct and press. Or you can simply work on other types of link building while that’s being done. Things like:
- Finding brand points out without links
- Ways to utilize
SEOMoz Fresh Web Explorer with BuzzStream (on the BuzzStream blog by the smart Matt Gratt) - Link Structure for Startups- Find Unlinked Brand Discusses at Scale (great piece by John-Henry Scherck)
- Ways to utilize
- Prospecting for a variety of links
- AWESOME post on this by Matt Polsky (even if he is a Cardinals and Mizzou fan:P)
SEOMoz post on link prospecting
- Required something a little bit more creative to do?
- Link techniques (Point Blank SEO)
- The most innovative link structure post ever (and it actually is, also Point Blank SEO)
- 44 Creative and Ingenious link building professionals and their methods (Kaiser the Sage)
- 11 Imaginative ways to develop links (Neil Patel)
For how long should you do a push on these resources?
This response will differ, based on a couple of factors. An example is how huge the product is that requires to be pressed and how time-sensitive it is. For example, you can push a resource like an energy conversion chart longer than you could an infographic on the same topic. The numbers on the conversion chart are less likely to change and be something people will use year round versus the fixed data in the infographic outdating seasonally.
Now I’m not saying infographics cannot be pushed for a month or perhaps a couple of. Exactly what I am stating is you should not be making it your go to products for links and social promotions. With each advertising push you (and your client) ought to be intending to go bigger and bigger. Perhaps you begin with an infographic and then carry on to building an online tools for your clients to use, like the conversion chart I discussed. Or possibly even something as interactive as Moz’s Open Site Explorer (that might be a bit extravagant, however you get the idea here of an optimal goal).
That all sounds fantastic. What else can I do?
See the links I dropped to those posts? Have you read other link structure posts aside from this one? Have you actually attempted to go develop links? No matter your response to these questions the only thing delegated do is to in fact do it. For the longest time I truly didn’t like sending out e-mails (resources or not) since I didn’t like getting rejection e-mails. Distilled’s Lexi Mills accomplished completely if you have the exact same doubt I had (still get from time to time) with this: “It does not matter if it’s sending out pitch e-mails, or asking website owners to links to the resource you have actually constructed. Success of link bait isn’t really guaranteed no matter how much you prepare.”
That’s not to say it’s going to fail either, however regardless if you’re tracking everything (making notes, saving emails, etc.) find out from what went incorrect. If anything did fail, make sure not to restart it next time. The exact same is also true if something succeeds. Make certain you understand what went right so you’re sure to do those exact same actions next time.
The viewpoints in this post are those of the author and not always of Marketing Pilgrim.
Joshua Titsworth is an Expert with Vizion Interactive who is enthusiastic about all things Internet-related. When he isn’t online tweeting or blogging, he’s playing TMNT with his kids or Mario Kart with his wife.
Stop Link Structure For Penguin
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