When Gigaom asked 300 online marketers to share their most utilized digital marketing channel, they probably expected to see search or social at the top of the list.
It seems that the majority of us are more old school.
While search is the Escalade of digital, social a Tesla, e-mail marketing is like a Volvo. Safe, trusted, and gets the task done.
It appears like social media marketing remains to be dogged by a reputation for not being quantifiable and loaded with sound.
For a deeper breakdown, go to MarketingProfs.
Report shows the most used digital marketing channel is probably not what you think
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