October 27, 2015
On the horizon
Sign up with senior executives and decision-makers at Mobile FirstLook: Method 2016, the nation’s leading conference discussing advertising, marketing, retail and media concerns and chances expected in 2016 with mobile at its center. Speakers from online marketers such as Coca-Cola, Unilever, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Focus: Exactly what online marketers can anticipate in an even more mobile-centric marketing, retail and media environment in 2016 and exactly what it means for merchants, brands, advertising agency, publishers, market scientists, innovation platforms and provider
Why you need to attend: Hear a cross-section of the nation’s leading anticipates discuss method, methods, execution, results and analysis for gaining or maintaining market share in a quickly developing, mobile-driven market where the customer is leading the change as much as brands. Also network with fellow participants who are senior executives and decision-makers at leading marketers in this 10-hour severe transfer of knowledge
One more reason that you should go to: It’s not the exact same carousel of speakers or vendor-led conversations that go under the guise of pay-for-play mobile conferences. Mobile FirstLook is led by brands for brands. Leave the tech talk to events where tech pays to talk. Not here– definitely not at a Mobile Marketer-organized conference
Venue: 10 on the Park at Time Warner Center, 60 Columbus Circle, 10th floor, New York, NY 10019 (entryway is on 60th Street across from Columbus Circle, in between Equinox health club and the Mandarin Oriental Hotel)
Cost: Just $ 695, that includes breakfast, lunch and cocktails
Sponsorship: for lunch roundtables and keynotes, tables, breakfast, mixed drinks and other sponsorships, please email PROGRAM
7:30 a.m.– 8:45 a.m.
Breakfast and Registration
8:45 a.m.
Welcome Statements: 5 Predictions for 2016
Mickey Alam Khan, editorial director, Mobile Marketer and Mobile Commerce Daily
9 a.m.
Opening Keynote
Coca-Cola: Marketing in a Mobile World
That mobile is a macro-force changing everything is beyond debate. But exactly what can be disputed is how online marketers and marketing need to evolve to continue to be appropriate and effective in this altering world. Couple of business in the world touch more individuals in more places on a daily basis or drive as lots of physical deals than Coca-Cola: Nearly 2 billion portions of its products every day. In this session, participants will find out:
– Steps that the online marketer is requiring to have mobile end up being an essential and unalterable part of its company
– What worked in 2014 and lessons discovered
– How the Coca-Cola consumer is altering
– Outlook for the year ahead
– Secret forecast
Speaker:
Tom Daly, international group director, Coca-Cola
9:30 a.m.
Research study Keynote
Forrester: Your Consumers Will not Download Your App
The Wild West of digital business is over. Customers are consolidating their interactions to a handful of apps and platforms– Facebook, Google– which, in turn, significantly control access and engagement. To prosper, marketers will have to learn ways to borrow, earn, rent or buy minutes from these ubiquitous platforms to win, serve and keep customers. So, yes, online marketers ought to remain to construct their own experiences for their most devoted and frequent customers, but they will need to master:
– The best ways to discover consumers on the key platforms and engage them there
– Ways to surpass media buys to produce strategic partnerships and garner insights, not simply impressions
– The best ways to participate in context and shape your engagement methods and content for the platforms clients actually make use of
– Secret forecast about apps in 2016
Speaker:
Julie Ask, vice president and principal expert, Forrester Research study
10 a.m.
Clorox & & TPN: Proximity-Based Marketing: Altering the Discussion from “Erase” to “Engage”
Brands’ excitement to use the most current innovations that offer direct-to-consumer interaction too frequently leads to pushing away consumers, not engaging them. Discover how 2 Clorox brands are motivating moms with dinnertime solutions and appropriate messages using beacons and push notices that are welcome engagements, not discussion stoppers. Clorox and TPN will share the crucial knowings gleaned from their test-and-learn beacon project and which types of messages resonated, the finest times to “talk” with mamas, and which innovations worked best throughout pre-shop, in shop and at the rack. Three greatest takeaways:
– Understand how brands are utilizing beacon innovation most effectively to develop trusted relationships with their buyer mother target
– Learn ways to prevent alienating buyers and walk the fine line in between respecting and abusing the direct and really individual connection that smartphone push alerts offer
– Timing is crucial. It is not just providing a distance message. Understand the three keys of when to send out, what to state and how to engage the shopper
– Key forecast about the consumer in 2016
Speakers:
Sarah Ortman, strategic advancement of mobile campaigns, Clorox
Joe Scartz, vice president of emerging media and commerce, TPN
10:30 a.m.
Break
10:45 a.m.
Overstock.com: Mobile First and How and Why
With a history as an online shopping pioneer combined with a user friendly mobile site, Overstock.com users return once again and once again to shop since they trust the best-price promise and know they are saving money while getting the best customer support experience. Overstock.com’s iOS and Android applications have actually individually been acknowledged as one of the best-rated retail mobile apps readily available on the marketplace today. Overstock.com leaders who produced this success describe how they arrived and where they consider going in the future:
– Driving mobile-first thinking through metrics
– Personalization through push notices and the app experience
– Efficiency and content are king (queen)
– Mobile as the very first touch point for customer experience and your brand
– Preparing for scale and embracing modification, alternatives for adapting with APIs and responsive Web advancement
– Getting rid of friction from the checkout procedure
– Secret prediction about mobile commerce in 2016
Speakers:
Jaime Wilson, senior director of UI item management, Overstock.com
Jeremy Johnson, director of mobile, Overstock.com
11:15 a.m.
HSN: Delivering a Winning Mobile Experience Throughout the Customer Lifecycle
As customers communicate throughout many touch points, developing the ideal mobile experience has actually ended up being significantly complex. For retailers such as HSN that engage consumers throughout numerous screens, exactly what are some techniques to provide a winning mobile experience throughout the entire consumer lifecycle? This session will talk about key considerations for numerous customer phases and how mobile can assist reinforce engagement and construct consumer commitment to your brand. Secret subjects to be covered consist of:
– Comprehending distinctions for mobile throughout the client lifecycle
– Varying marketing tactics depending upon client needs and intent
– Individualizing the mobile content based upon the user
– Leveraging data and analytics to continuously optimize and adjust the customer journey
Speaker:
Annemarie Frank, vice president of omnichannel marketing, HSN
11:45 a.m.
American Express Business Growth: How Mobile is Driving Addition for the Unbanked in the United States
Almost 138 million U.S. customers are economically having a hard time, and many live outside of the financial mainstream: they do not have access to traditional bank accounts or debit and credit products, and commonly pay high charges to access their own funds at check cashers and payday lenders. American Express is seeking to interrupt this trend with a technology-driven pre-paid item that leverages the mobile medium to much better fulfill the financial requirements of the underserved. Through a lens of application product advancement and with a focus on client needs and experience, American Express aims to change the method that customers utilize mobile banking innovation in the prepaid area. In this session, attendees will find out:
– The key role that mobile apps play in the lives of the economically underserved
– The significance of knowing your client and leveraging user-driven metrics to drive product development decisions
– The significance of development in mobile app and new product advancement
– The leading five factors to consider when establishing a mobile app
– Secret forecast for mobile banking and financial services in 2016
Speaker:
Mili Doshi, mobile and API item development and development, American Express
12:15 p.m.
Shazam: The Next Step in Music and Mobile, and Exactly what it Implies for Brands
Music strongly forms what will be popular. Music is popular culture. Shazam’s special information signal predicts what is going to be the soundtrack of our lives and is a remarkable example of how offline action can produce an effective digital signal that can be leveraged by artists, labels and brands to reach their audiences at key minutes. In this session participants will find out:
– How Shazam sees music dispersing virally
– How audiences’ relationship with music and mobile is altering
– Predictions for exactly what is going to be big in 2016
Speaker:
Rhiannon White, vice president of item management, Shazam
12:45 p.m.– 2 p.m.
Sponsored Lunch Break
2 p.m.
Ad Agencies: Specifying Their Function in a Quickly Evolving Mobile-Influenced Advertising and Marketing EnvironmentInnovation has actually shaken up the relationship between ad agency and their clients. Brands and sellers commonly bypass agencies in favor of direct dealings with mobile suppliers who significantly offer creative, innovation and media services. This session will discuss:
– How mobile has altered the company’s relationship with customers and function in the advertising and marketing process
– Who owns mobile within the firm
– How imaginative advancement and media preparation and buying have altered, in addition to mobile’s crossway with multichannel campaigns
– Exactly what clients are saying about mobile, and what that means for companies, media and company
– Key forecast about agencies in 2016
Speakers:
Jeremy Sigel, director of mobile, Essence
Rachel Barek, director of customer service, AKQA
Warren Zenna, executive vice president and managing director, Mobext
2:30 p.m.
Mobile Versus Mobility: A New Age of Connection
The past five years have actually shown considerable advancement in the mobile market. From the intro of the mobile phone to the launch of the tablet, brand-new technologies have actually been coming out rapid-fire. Online marketers have actually attempted to progress along with devices, but battle to recognize that the focus needs to now be on the consumer. While mobile is about the innovation, the hardware and the os, movement has to do with the consumer and how state of minds and tendencies have actually changed. This session will cover:
– Exactly what it indicates for online marketers that 90 percent of the population has a linked device within arm’s length at all times
– How mobile has actually redefined how online marketers engage with brands and retailers
– The ramifications that this development places on the consumer path to acquire
– Study
– Key prediction about the mobile frame of mind in 2016
Speaker:
Michael Becker, marketing advancement and strategic consultant for North America, mCordis
3 p.m.
GrubHub & & Taco Bell: “Nonline” Marketing, On Need
In today’s continuously connected world, consumers do not distinguish in between online and offline marketing; they expect and demand a seamless experience and they want that experience quickly. In this session, attendees will find out about:
– Meaningfully marketing to and genuinely getting in touch with consumers’ “micro” interest spans
– The significance of securely integrating online and offline marketing efforts to merge the client journey
– Adapting to the requirements of the on-demand customer
– Secret forecast about marketing in 2016
Speaker:
Steven Tristan Young, vice president of growth marketing, GrubHub
Lawrence Kim, director of digital advancement and on-demand, Taco Bell
3:30 p.m.
Break
3:45 p.m.
TBA
4:15 p.m.
Fireside Chat
Foursquare: Making Sense of Mobile, Online marketers and Consumers and How 2016 Will Be Different
Speakers:
Steven Rosenblatt, primary income officer, Foursquare
Mickey Alam Khan, editorial director, Mobile Marketer and Mobile Commerce Daily
4:45 p.m.
Raffe for Dom Perignon
4:45 p.m.
Closing Keynote
Dove: Making Hair Part of Her Mobile World
Online marketers have actually known the effect of mobile on the world of marketing for several years, however not all brands feel that they have a genuine way in to the landscape. In November, Dove Hair evaluated the best ways to bring its popular “Love Your Curls” campaign into the mobile area to not just engage its target consumer base, however to also offer a solution for the countless curly-haired females who had actually not previously been able to properly express themselves in the progressively common social language of Emojis. In this session, attendees will learn:
– How psychological and empowerment marketing can remain a part of your mobile strategy
– Mobile knowings from launching a top quality Emoji keyboard and partnering with Twitter
– Not all mobile customers are the same– how to speak to yours
– Outlook for the year ahead
Speaker:
Rob Candelino, vice president of marketing and general manager of haircare, Unilever
5:30 p.m. — 6:30 p.m.Mobile Females to See 2016 Cocktails Celebration Hotels in the Midtown Manhattan area(from nearest to farthest): Mandarin Oriental New York 80 Columbus Park at 60 th Street, New York, NY 10023; tel: 212-805-8800 Please click on this link for the Web website Trump Hotel Central Park One Central Park West, New york city, NY, 10023; tel: 212-299-1000 Please click here for the Web website Hudson New York 356 W 58 th Street, New York, NY 10019;tel: 212-554-6000 Please click on this link for the Website Coca-Cola collectively produced the brand-new digital program JW Marriot EssexHome New york city 160 Central Park South, New York,
NY 10019; tel: 212-247-0300 Please click on this link for theWeb website The Hilton New york city 1335 Avenue of the Americas, New york city, NY10019; tel: 212-586-7000 Please click on this link for the Web site Clorox is
leveraging iBeacons inside major food sellers ‘stores The Palace Hotel 455 Madison Avenue, New York, NY 10022; tel: 212-888-7000
Please click here for the WebsiteThe Bryant
Park Hotel 40 West 40th Street, New York, NY 10018; tel: 212-869-4446 Please clickhere for the Web site New york city
Marriott Marquis 1535 Broadway, New york city, NY 10036; tel: 212-398-1900 Please click on this link for the Web website Sheraton Times Square 811 Seventh Opportunity, New york city, NY 10019; tel:212-581-1000 Please click on this link for the Web site Please click here to register for Mobile FirstLook: Strategy 2016 in New york city on Jan. 20, 2016 Agenda subject to change. Refunds will not begiven after 12:01 a.m. on Monday, Jan.
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