Spotify"s Snapchat channel tributes 2015"s music, targeting more youthful users

By Brielle Jaekel

December 31, 2015

Spotify commemorates Pop on its Snapchat Channel

Spotify is celebrating completion of the year by sponsoring a Snapchat Discover channel, reviewing 2015’s music scene with a new category per day in an effort to get in touch with its crucial group.

The music streaming service is wishing to connect with its crucial group, a young, digitally-savvy audience who also spends a lot amount of time on Snapchat. The channel is sharing greetings from big artists, posts, special performances, and lists of top artists of the year.

“As the battle for market share in the music streaming space escalades, service providers are searching for methods to differentiate themselves as 360 degree centers for all things associated with music,” stated said Shuli Lowy, marketing director at Ping Mobile, New york city. “Proving a richer experience and a reputation for competence is what develops an affinity to a provider.

“Spotify’s discover channel on Snapchat does just that,” she stated. “Instead of simply keeping the streaming servers up, Spotify is going above and beyond and engaging fans with holiday messages from artists, historical tidbits about bands, and year in review highlights about music. The project fits Snapchat’s story format well– utilizing diverse kinds of content liking full length musical videos, images, posts and brief clips.”

Celebrating through channels

During New Year’s, a significant part of consumer habits is to celebrate the music of the ending year. Spotify is wanting to engage with customers through this typical interest with a channel on Snapchat directly concentrating on this aspect of popular culture.

Demi Lovato wants users pleased holidays

Snapchat users are being talented a broad variety of exclusive content for each category. For example, Tuesday’s channel featured a range of content associated to Country with multiple artists wanting fans delighted holidays as well as points out of the top artists of the year and video.

Yesterday Spotify concentrated on Pop, another considerable genre for consumers. The channel shared a video of popular artist Demi Lovato wanting users delighted holidays and discussing her Brand-new Year’s resolution of brushing her teeth more.

Following Ms. Lovato’s greeting, music fans swiped right to a preview of a short article relating to musician Justin Bieber versus the band One Direction, then swiped approximately see it in its totality. The file recounted Mr. Bieber’s and One Instructions’s success compared to one another throughout the year, following cd releases on the same day.

Spotify’s channel shares music truths

Alessia Cara’s pop music, entitled Here, is included in an unique acoustic efficiency on the channel along with a range of related facts. Spotify likewise names One Instructions the leading Pop artist of the year.

Snapchat advertisement significance

Similarly, Netflix recently tapped the impact of Snapchat and NFL material to promote its Jessica Jones series to a tech savvy and broad market, with various ads in the Sunday Football live story (see more).

Hyatt Regency’s Hyatt Gold Passport brand teamed up with Comedy Central for a digitally driven material to augment the hotel chain’s latest marketing project, which consists of customized, funny ads on the network’s Snapchat Discover channel (see more).

“Spotify is changing its Snapchat material daily,” Ms. Lowy stated. “While numerous customers swipe through material of Snapchat stories it is unlikely that they will swipe through material they have actually already seen.

“Many of the users who are viewing the content USAge Snapchat daily so it’s crucial that the content continue to be fresh.”

Final take

Brielle Jaekel is editorial assistant at Mobile Online marketer

Brielle Jaekel is editorial assistant on Mobile Online marketer and Mobile Commerce Daily, New york city. Reach her at brielle@mobilemarketer.com.

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Spotify"s Snapchat channel tributes 2015"s music, targeting more youthful users